Recently I received a question from an eBay user via the eBay messaging service. It was in relation to a multiple variation item listing. Where I had upwards of 20 variations, each variation had multiple photos.
Currently ebay.co.uk allows you to host 12 images per listing for free. This increases to 12 images per variation for multiple variation listings, however I believe that this can get a little bit complicated when you have 20+ variations! So instead of uploading to eBay I uploaded all the photos to my website (this one) with a description and copied the html straight into the eBay listing.
Buyers viewing my listing could then see all the pictures in logical order just by scrolling down the page. This in contrast to clicking and scrolling on the small thumbnails at the top of the screen in the eBay listing.
I’m of the opinion however that all variations should be laid out for you to choose from in the main description and so I have a process for this. I use my iPhone to take photos of my items, as many as it takes to fully show the item off. I then upload the photos using the WordPress app along with a short description of the item.
The whole process takes from 1 minute to ten minutes depending on the amount of images which need to be taken.
Once uploaded to my website I can then easily copy the automatically generated HTML code into my eBay description and bobs you’re uncle, you have an item description full of images showcasing all of your variations, the buyer doesn’t have to click on any of the pictures at the top of the page to see them, they just keep scrolling.
You can go one step further and introduce templates to your listings that you can reuse to make your listing look even better, however at the moment I’m not at that stage, it’s one of the next things on my list to start introducing templates and see if that improves sales at all.
How do you go about hosting your own images?
First of all you should determine if you really need to do this, as eBay has moved over to its highly visual mosaic style search results they are keen that you upload lots of pictures. Therefore all 12 are now free, whereas in the past you had to pay for pictures.
I worked out that when pictures cost money it was far cheaper for me to pay £60 a year for web hosting than to pay for extra pictures, this has changed now, and I don’t necessarily need to self host my images, hence the rebirth of sayzey.co.uk
If you’ve decided you want to host your own images what options are there?
You could start your own website. This is fairly easy to do, just buy a domain name, set up some hosting and install wordpress. You can then host images yourself. There are many different companies you can do this with however I use 123 reg which for me has been a simple hassle free experience.
You could use an image sharing website such as Flickr or Picasa. All you need to do then is copy the locations of the files and learn a simple bit of HTML code and you can then copy it into eBay.
This is by no means an exhaustive guide but it at least answers the question on my process. Of you are interested in knowing more get in touch.