I received a call today from the car dealership I bought my car from last year. It was time for my first annual service. When would I like to be booked in? I am almost completely ignorant when it comes to cars. I can change a tyre and refill my oil and windscreen fluid but other than that I am so clueless it’s not funny.
I know that services are recommended to make sure there are no problems with your car but when I was told the price I was taken aback. £196 for a full service. Certainly not pocket change. I wasn’t really sure if this was expensive or cheap? Was I paying a premium for using the Vauxhall dealer I bought the car from or is that just what is cost?
I agreed in principal that I would book the car in because I had been receiving an error code when I turned my car on and Google couldn’t help me when it came to researching what it was. I needed to know that the car wasn’t going to explode or the wheels were going to fall off or something!
I had a quick scout about for full service deals and found a few other companies who were willing to undercut Vauxhall but they couldn’t guarantee a courtesy car while mine was being worked on, so I confirmed the Vauxhall booking and agreed to shell out £200 for God knows what? For all I know they will plug it into a computer before going to have a cup of tea for two hours and then phone me up and tell me it’s ready!
I’m ignorant when it comes to cars and am happy to pay a premium so that someone who knows what they are doing can ensure that my car is running well and isn’t going to break down or fail when I’m driving. I want to know that my car is safe to drive when I have my daughter in the car and so I pay what it costs.
Think about what you’re ignorant about what you are good at, what are you an expert in? And how can you use that expertise to help clueless people and make money selling to them?
If you sell Antiques on ebay people expect that because you are selling a particular item that you are an expert and know all there is to know about it. Based on what you write about your item and the pictures you take they will gain confidence from it, hopefully enough to buy from you. If they are uninformed when it comes to a certain item but they know that they want it you can achieve the upper hand by appearing confident and knowledgeable about your subject. I’m not talking about being deceitful here…
Do you actually need to be an expert to sell a particular item?
Not at all, as long as you have the tools at your disposal to appear knowledgeable. If you can use Google and eBay to research your item and learn enough about it to describe it accurately and in a confident manner then that is enough and the bonus being that the more you research and the more you learn the more you actually become an expert in that field.
“Experts” say that it takes 10,000 hours of practicing, learning and refining something in order to become an expert, from sports and instruments to foreign languages and cooking. If you haven’t got a spare 10’000 hours you can surely become good enough for a lot less time invested. The folks over at Expert Enough have a good philosophy when it comes to getting good at something.
Since I have started collecting and subsequently selling my collections I have become an “expert” in many things from Antiques and collectables to retro computer games and even Levis jeans. I am always learning and when I spot a trend or new market I will look into it and see if there is a way in can get in on the action.
Have a think about how you can be the person that instills confidence in someone who is a layman and how you can improve your listings so that you build trust enough that someone will buy from you. You might just make more money that way.